LODI, Calif., Sept 10, 2022 (US NEWSWIRE) – Harney Lane Winery (“Harney Lane” or the “Company”), fifth-generation, family-owned and operated estate-grown winery in the Lodi appellation, today released its “Handbook to Hosting a Dinner Party.” In celebration of fall’s arrival, the company is embracing the season of abundance by featuring a helpful guide to hosting a dinner party for family and friends.
As hosting at home has become increasingly popular, Harney Lane is trying to meet consumer demand with a thoughtfully crafted guide to dinner party hosting. “Americans planning to host in their home rose by 25% over pre-pandemic levels,” reported PR Newswire (1). “Being able to spot these trends and respond with valuable content is key to our strategy,” stated Kelly Mantel, Director of Marketing at Harney Lane. “We want to continue to provide our customers with practical and accessible material that they can use in their everyday lives.”
The Handbook is the winery’s modern, fall-inspired take on the traditional backyard dinner party. Intended to be a resource for menu inspiration, wine pairings, mood-setting playlists, and easy “DIY” centerpieces, amongst other offerings, Harney Lane is hoping to create ease for all those wishing to host their own party.
“With ‘Laughter, Family, Wine’ being three of our core values at Harney Lane, we wanted to help foster connections and quality time spent with loved ones around the dinner table,” said Mantel. “We’ve created this go-to dinner guide because we believe everyone can create a beautiful tablescape that is both easy and affordable.”
As fifth-generation family farmers, the Harney Lane proprietors understand just how impactful the harvest season is, from its all-consuming efforts to its wonderful bounty. Thus, the launch of the Handbook comes at a perfect time as the company tries to encourage the enjoyment of grape harvest and the abundance it brings to their lives.
Harney Lane encourages you to read the Handbook and share a special evening around the dinner table.
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